Privacy Policy

Last Updated: [May 17, 2021]

Support Ontario Youth (“SOY”) is an organization established to advance apprenticeship in Ontario. SOY’s mission is to support apprentices, employers, and all stakeholders in the skilled trades industry by streamlining and simplifying the apprenticeship journey.

SOY works closely with employers and apprentices to help navigate the apprenticeship pathway. SOY:

  • Advises apprentices on all aspects of their apprenticeship, including safety and job opportunities, and provides them with mentoring that will help prepare them to enter the skills trade confidently;
  • Connects job-ready apprentices to great job opportunities;
  • Provides on-going continuous mentorship to ensure their apprenticeship continues efficiently; and
  • Supports employers in finding great candidates.

It is SOY’s goal to provide access to accurate and correct information about programs and training opportunities available to all and mentor individual candidates on the best path for them. SOY offers a digital platform on its website that is purpose-built to monitor and document the development, application and mastery of skills by Apprentices and to offer a seamless technology experience for the apprentice to keep them on track in their journey. 

In addition, SOY provides organizational clients with effective information management and analytics solutions, in particular for management of apprenticeship programs.

This Privacy Policy applies to personal information collected through our website, online portal, and from our clients as applicable (the “Services”).

In this Privacy Policy, “we/us/our” means SOY.

What is Personal Information?

For the purposes of this Privacy Policy, “Personal Information” means information about an identifiable individual but does not include business or professional contact information such as the individual’s name, position name or title, work address, work telephone number, work fax number or work electronic address.

Consent to Privacy Policy Terms

By using our Services or registering to receive email communications from us, you acknowledge and consent to the use of this information in accordance with this Privacy Policy.


By using our Services you confirm that you are at least 14 years of age or older and have legal capacity to consent to the collection, use and disclosure of your personal information. 

How Do We Collect and Use Personal Information?

When you visit, use or request our Services, we may collect personal information or other information that you choose to provide. 

Personal information that is collected from you may include:

  1. Name
  2. Contact information
  3. Birth month, birth year and/or age
  4. Geographical location
  5. Payment information for purchase of resources or making donations
  6. Your preferences for communications
  7. Employment history
  8. Educational history, including, test scores, exam marks, class attendance or other testing and performance information.
  9. Other information that you choose to provide, including but not limited to:
    1. Information that you choose to provide by way of a comment, a “like” or  communication with SOY staff;
    2. Information that is necessary to manage your online profile (if you choose to create one) such as a valid email, password, and responses to challenge questions; and
    3. Feedback you choose to provide.

Personal Information that is Automatically Collected From You

When you use our Services, we may automatically collect and store certain personal information in server logs. This may include:

  1. the type of operating system you use;
  2. device event information such as crashes, system activity, hardware settings, browser type, browser language, the date and time of your request and referral URL;
  3. cookies or other anonymous identifiers that may uniquely identify your browser;
  4. your IP address (a series of numbers that are automatically assigned to your computer when you go online);
  5. the date and time you visited the website;
  6. which pages you visited;
  7. the order you visited the pages;
  8. how long you spent on each page;
  9. the page you entered the site on; and
  10. the last page you looked at before you left.

We may use your personal information to enhance your experience by providing content that is targeted to you.

Our Purpose For Collecting Personal Information

We collect personal information for the following, non-limited purposes:

  1. To facilitate our Services, including targeting of services to your specific needs and connecting apprentices, employers, and all stakeholders with each other and relevant resources;
  2. To support apprentices in their training and skill development and career planning;
  3. To support employers in identifying the best candidates;
  4. To assist SOY in developing strategies on how to best assist apprentices, employers, and all stakeholders;
  5. To administer our scholarship program;
  6. To provide information management and analytics solutions to our clients; and

Other purposes:

  1. To monitor website usage and ensure that content on the website is presented in the most effective manner;
  2. In relation to marketing, surveys or other email communications, where we have obtained consent to send such communications; or
  3. As otherwise required or authorized by law.

Third Party Information Collection

If you register for our services, in general we will collect personal information directly from you. From time to time, we may be required to collect personal information from third parties, such as the Ontario College of Trades, with your consent or in accordance with the law. 

We may also collect personal information in order to provide information management and analytics services to our clients in accordance with client instructions. This may include personal information relating to applications for apprenticeship, educational and employment history or other personal information as disclosed to us by our clients in accordance with the terms of the contract and applicable law. 

How do we Share Personal Information?

Any personal information collected by SOY may only be accessed, used and shared on a “need-to-know” basis by SOY staff (including contractors) for the purposes set out in this Privacy Policy. Individuals have only the access they require to perform their specific tasks.

We do not permit any personal information we collect to be accessed, used or shared by companies, institutions, organizations and individuals outside of SOY unless one of the following circumstances applies:

  1. To SOY administrators. The Services may contain customized versions of proprietary software products owned by third parties and licensed to SOY. Personal information may be shared with such third-party licensors but only when necessary for the operation, maintenance, upgrading, customization, or testing of such software. Personal information may be shared with third-party vendors, consultants or service providers who need to know this information in order to assist us with the purposes identified in this Privacy Policy.
  2. To employers. We may share your personal information with employers for the purpose of supporting your application for apprenticeship.
  3. To scholarship administrators. We may share your personal information with individuals who support SOY in assessing and awarding scholarships.
  4. To our clients. We may access, use and share  personal information received from our clients with our clients in accordance with the terms of our client contract.
  5. To the Ontario College of Trades or other regulators.  We may share your personal information with regulatory bodies who need to know the information for the purpose of supporting your apprenticeship.
  6. For research. We may, in limited circumstances, share your personal information with institutions, organizations or universities for research purposes. We will only share this information in accordance with the applicable law and with your express consent to do so. For legal reasons. We will share personal information if we have a good-faith belief that access, use, preservation or disclosure of the information is reasonably necessary to:
    1. comply with any applicable law, regulation, legal process or enforceable governmental request;
    2. detect, prevent, or otherwise address fraud, security or technical issues;
    3. protect against harm to the rights, property or safety of SOY and the users of SOY; or
    4. otherwise for the purpose of obtaining legal advice.
  7. With Consent. Other than as set out above, we will share personal information with companies, institutions, organizations or individuals outside of SOY only when we have your express consent to do so.

International Data Transfers

By disclosing your personal information you consent to the disclosure and processing of the personal information outside of your geographical location.  To the extent possible, personal information is maintained within Canada.  However, personal information may be processed or stored outside of Canada in accordance with applicable law. Such personal information may be subject to disclosure in accordance with the law of the applicable jurisdiction.

We will take all reasonable steps to protect your personal information in accordance with this Privacy Policy.

Use of Cookies

We use cookies to provide you with a good user experience, tailor content and continually improve our website. For example, we can recognize and remember important information that will make it more comfortable for you to browse our website, such as preferred settings.

What are cookies and similar technologies?

A cookie is a small file of letters and numbers that our website stores on your browser or the hard drive of your device or mobile device. Cookies perform various tasks (including remembering your preferences) and are an important part of improving your experience of our website.

Session cookies are deleted automatically when you close your browser and persistent cookies remain on your device after the browser is closed (for example, to remember your user preferences when you return to the site).  First-party and third-party cookies are used to track and record page views, and for targeting and behavioural preferences. Secure cookies are used to encrypt your data during a submission process, and to ensure safe transactions when ordering or purchasing materials.

Our website may also use other similar technologies, such as web beacons, pixel or gif tags, and action tags. Those technologies also collect information that assists us in improving our services, use of our website, advertising and customer communications.

For example, if you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices.

How to block cookies?

Most internet browsers are set up by default to accept cookies.  If you want to refuse or delete them (or similar technologies), please refer to the help and support area on your browser for instructions on how to block or delete cookies (for example: Internet Explorer, Google Chrome, Mozilla Firefox and Safari). Keep in mind that each browser has a different procedure for managing and configuring cookies. However, if you use your browser settings to block all cookies (including necessary cookies), you may not be able to access all or parts of our website.

You can find more information about cookies at http://www.allaboutcookies.org.

Google Analytics

We utilize Google Analytics, to better understand your use of our website and services. Google Analytics collects information such as how often users visit the website, what pages they visit and referrals from other websites that contain a link to our website or our URL. Google uses the data collected to track and examine the use of the website, to prepare reports on its activities and provides them to us. Google may use the data collected on the website to contextualize and personalize the ads of its own advertising network. For more information about Google Analytics handles privacy please see its Privacy Policy.

If you want to opt out of Analytics, please do not use our website.

Social Media

Our website may include social media features and widgets such as the “Share This” button.  These features may collect your IP address, which page you are visiting on our website, and may use cookies.  Social media features and widgets and your interactions with these features are governed by the privacy policy of the company providing the service.

Links to Third-Party Sites

This Privacy Policy does not apply to, and we are not responsible for, the privacy practices of third-party websites that may be linked to or accessible through our website.  For example, articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

If you submit your personal information to any third-party sites, whether by way of review of articles or otherwise, your information is governed by their privacy policies. 

No endorsement of any third-party products or services is expressed or implied by any information, material or content referred to or included on, linked from or to this website.

How Do We Secure Personal Information?

We are committed to protecting personal information in order to prevent unauthorized access, collection, use, disclosure, copying, modification or disposal or similar risks.

We use reasonable technical and security measures to protect personal information.

Unfortunately, the transmission of information via the Internet is not completely secure.  Although we do our best to protect personal information, we cannot absolutely guarantee the security of information. 

We will continually review and update our security policies and controls as technology changes to ensure ongoing personal information security.


Your personal information is retained for the period of time necessary to meet the purposes set out in this Privacy Policy.

Email or Marketing Communications

If you wish to opt-out of email or marketing communications you may contact us at:  info@supportontarioyouth.ca

Accuracy of Personal Information

We use reasonable efforts to keep your personal information accurate and up-to-date. You are responsible for providing updates to your personal information as soon as possible.

Questions, Corrections or Requests for Access

You may request corrections to your personal information or request access in accordance with applicable legal requirements.

Questions about this Privacy Policy, requests for access to or corrections of your personal information may be made in writing to the Privacy Officer at:


Changes to Privacy Policy

This Privacy Policy is subject to amendment from time to time. Please review this Privacy Policy regularly to stay informed of any updates.  

Please also refer to this website’s Terms of Use .

This Employment Ontario Program is funded in part by the Government of Canada and the Government of Ontario.